Entrepreneurship in the Digital Age

The world is ever changing and digital technology has become an essential element of business. Thomas Erl guides through the complexities of the digital transformation.

Published on
July 19, 2023
Read time
5 Minutes

About the project

Thomas Erl and I started working together early in 2022. A successful educator, entrepreneur and author, he has most recently published the book A Field Guide to Digital Transformation (2022). We created a YouTube series explaining essential topics further illustrate the book. Additionally we have also worked on a number of ads, both in English and Spanish, to promote Arcitura's courses for IT professionals.

Video production

Thomas and I work closely together to develop both the animated YouTube content, as well as Arcitura's advertising campaign. I assist with

  • Video Pre-Production
  • Talent Organisation (Voice over)
  • Video Editing
  • Grading
  • Graphic design
  • Motion design
  • Sound design
  • Final mix and optimised exports


Since getting started in June 2022, Thomas Erl's YouTube channel has gained several thousand subscribers, as well as over 300,000 views . Using online content and video has become an increasingly vital aspect in the lives of many academics, especially since the pandemic, when live events like conferences had come to a halt. Events are back, but people's habits have changed. There is hardly a way around using innovative methods to be present online. Thomas Erl has strengthened his brands and provided a stronger base for future content in order to educate and spread knowledge.